One travel-related genre you should consider pitching is expat magazines. This genre of magazines is a way for novice travel writers to pick up some easy bylines.
Novice travel writers have difficulty pitching stories to standard travel glossies. The competition for these magazines is fierce. Editors of these glossy magazines receive too many pitches. They can afford to be very picky when handing out assignments, and often they work with writers they already know.
A proven way to improve your chances of getting published is pitching lesser known, travel-related genres, like expat magazines. Your chances of placing your stories are much higher. All it takes is knowing the right approach.
Expat magazines and websites are aimed at people living overseas or working overseas. This includes those who travel long-term, or move from one country to another.
The editors of these magazines look for stories about myriad subjects. These range from living and working overseas to lifestyle and travel.
But don’t race off and start pitching random travel story ideas to expat magazines. You need to understand who reads expat magazines, and what topics most interest them and the editors. Armed with this knowledge, you’ll have a better idea of what stories to pitch expat magazines.
An expatriate – or expat, for short - is someone who lives outside their native country. This might be a temporary or permanent arrangement. You’ll find millions of expats living in other countries around the world.
Many expats are corporate employees. Others are solo or married entrepreneurs. Retirees who enjoy the richness of living in another country are also expats.
My wife and I, for example, have lived many expat lives: in Singapore (three years), Belgium (2.5 years), Thailand (9 months), and Vietnam (2 years). While in Singapore and Belgium, Linda was an employee, working for a large American corporation. I was a trailing spouse free to do as I pleased.
In Thailand and Vietnam we’re working together. Besides doing some freelancing, we also produce content for travel writers for our website, PitchTravelWrite.com. This includes weekly email newsletters, and creating products and services for travel writers.
Expat corporate employees are educated, hardworking, and well paid. They can afford luxury travel for themselves and their family. Children of expat parents often attend expensive international schools and build friendships with kids in an international community.
Non-working expat spouses sometimes do volunteer work. Other expat spouses use their newfound freedom to travel, as I did for several years.
Many expats are self-employed. They often have Internet businesses or work online (eg. Online ESL teachers). These expats are interested in stories about low-cost travel, independent travel, teaching English abroad, international careers, and language study.
Expats are a well-traveled group. They’re always looking for exciting new destinations and stimulating adventures.
If you live overseas, chances are you’re qualified to write for expat magazines. As a resident expat, you have insider knowledge on the local places and attractions.
But what if you don’t live overseas. Can you still write for expat magazines?
Even if you don’t live overseas, you still might be able to get your story ideas accepted in expat magazines or websites. For example, if you have skills and knowledge that can be applied to living internationally, this will help you generate appropriate story ideas. Expat magazines like to feature some generic topics that do not require you to live in a foreign country.
Examples of topics you can submit to expat magazines without living in country include travel, educational travel (like home schooling), raising children, health, fitness, fashion, beauty and other lifestyle topics.
Many travel writers have previous experience traveling to other countries. They’re qualified to write about the destinations and attractions in those countries, even if they don’t live there. As an example, I’ve written plenty of travel destination stories years after visiting a destination.
You don’t have to be a Johnny-on-the-spot to submit certain types of generic stories. You can write them from anywhere, provided you have expertise in the field, or are prepared to research the topic.
Beyond the topics already mentioned, here are other common expat magazine topics:
With some creativity, pitching and writing these sorts of stories shouldn’t be a problem. Most of these story lines are bread-and-butter for travel writers.
To give you a better idea of what stories you can pitch to expat magazines, here are a few stories I’ve had published:
Here's a sample of story titles selected at random from expat magazines:
Some expat magazines and websites are global in content while others focus on specific countries or cities.
Here are a few global expat magazines and websites. This isn’t a complete list, so be sure to research and add to this list before you start pitching:
Most expat magazines and websites focus on specific countries or cities and you’ll find those by doing a search with that focus.
Below I’ve listed a few expat magazines. This is not a complete list. Be sure to research more magazines in your countries of interest before pitching:
The best way to approach expat magazine editors is the tried-and-true method. Send a well-written query letter with a good story idea. In your query letter you’ll want to emphasize why your story idea will appeal to expats.
But there are other ways, too. Here’s a story from travel writer Candi Licence, an American expat living in Grenada. She broke into Transitions Abroad by entering their writing contest.
Here’s Candi’s story in her own words.
Candi took a creative approach and managed to get published in a respected expat magazine. She got a byline, an award and a paycheck! This is one idea for a unique approach to getting published in an expat magazine.
Many expat magazines don’t pay their writers. Instead, they rely on goodwill from expats who want to contribute to the general pool of information about their adopted country.
Should you pitch stories to non-paying expat magazines?
If you’re a veteran travel writer with plenty of bylines under your belt, or if you’ve expecting payment for your work, you shouldn’t query the non-paying expat magazines.
However, if you’re a novice travel writer trying to build your bylines and hone your writing craft, expat magazines are an excellent way to break into the field.
Don’t forget, you can parlay expat article assignments into complimentary travel perks. This includes free meals, accommodations, tours, entry to tourist attractions, and transport. So you still can benefit with complimentary travel in exchange for writing a story.
Some of my most spectacular comped travel has been on assignment for expat magazines. One press trips included a week-long trip down France’s gorgeous Burgundy Canal on a 126-foot-long luxury boutique hotel barge. For another we stayed 28 nights in 12 different high-end luxury resorts and villas on the island paradise that is Bali. And I even did an article where we visited several of Arizona’s finest resorts for an expat magazine - without leaving my own country.
Use your imagination and you’ll find there are many opportunities writing for expat magazines, no matter where you live.
Roy Stevenson is a professional travel writer and the author of www.PitchTravelWrite.com. Over the past ten years, he’s had more than 1000 articles published in 200 magazines, trade and specialty journals, in-flights, on-boards, blogs and websites and has traveled on assignment around the U.S. and to dozens of international destinations.