How can you move to higher paying assignments as a travel writer?
Writing experts and magazine editors tell beginning travel writers to write front-of-book pieces (FOB) to get their foot in the door to a magazine. They say it helps you prove yourself. Later, when you’re more experienced, they say you can progress to pitching and writing features.
Since beginning my travel writing career in 2007, I’ve heard countless complaints from novices about how they can’t break out from writing short FOB articles. They’re trapped on the FOB treadmill. And they can’t seem to break into higher paying assignments and magazines.
Worse off than the FOB writers, are the travel writers who give away their work, writing for other people’s websites. I’m constantly surprised at how many talented travel writers never move past this and into paying print markets.
I was lucky. I started pitching feature stories right from Day One of my freelance writing career. But, that’s not the way it’s supposed to work!
Ironically, after I became more established as a writer, several editors started asking me to write short front-of-book assignments. They needed these articles quickly and knew I could be trusted to write them well, in a short time.
Although flattered, I soon found these short pieces were killing my time. I didn’t have enough hours left to write the longer, better paying feature stories that I prefer. So, I politely declined front-of-book offers as they came in, and went back to feature writing.
This was an important freelance writing lesson. To make a living in this game, you can’t waste time on the small stuff. Go where the money is. And feature writing pays much better than short pieces.
Transitioning into higher paying assignments and feature writing for magazines will take some time. You’re trying to generate a snowball effect where the more bylines you have, the easier it becomes to sell more stories. Higher paying magazines tend to use well-published writers, and we all know there’s no shortcut to this.
But you can speed up the process with these six guidelines:
Stop writing for magazines and websites that don’t pay. You don’t have to completely burn your bridges with them. These assignments could come in handy later for getting complimentary travel assistance.
But for right now, non-paying magazines and websites are taking up the valuable time that you need to target higher paying magazines. The time you spend writing freebies for travel websites is time you could be tracking down new and more prestigious magazines that pay better.
Free yourself from those time-consuming free (or low-paying) pieces. Devote your time to pitching feature stories and getting higher paying assignments.
A new perspective is needed for travel writers who’ve been slaving away on low paying FOBs and non-paying magazines and websites.
I suspect that a lot of talented freelance writers have been ready to step up to feature writing and pitch the higher paying publications for a considerable time. The only thing holding them back is their own mind.
This lack of confidence is understandable. When you move up the freelance writing totem pole, you’re venturing beyond your comfort zone and you’re constantly wondering if you’re up to the task.
Negative thoughts can be powerful. They hold us back from achieving many great things in our lives. If you’re plagued by self-doubt, all I can say is “Try it.”
Evaluate your attitude. If your portfolio is robust, then you’re ready. Start pitching those magazines that scare you. Go for the magazines willing to hire you for better paying assignments. Just do it.
Have you amassed a reasonable portfolio of bylines in a variety of print magazines? What's a reasonable portfolio?
Your portfolio should include a variety of magazines, including local, regional and national. You also want to make sure your writing is broad enough, so it helps to expand your writing genres.
If your published credits are still sparse, keep pitching stories to any magazines that will boost your journalist profile. Do this with a strategy for bylines in a variety of genres and magazines and before long your portfolio will grow.
When your basic portfolio is solid, the higher paying assignments will be within you reach.
Editors paying 50c/word or more expect quality writing, and they won’t accept anything less. Their reputation is on the line.
Do an honest self-assessment of your writing and your bylines before you move up to higher paying assignments. If your writing is not up-to-snuff, then get some feedback and coaching from an expert.
Also understand that if you want to move up the freelance writing pyramid, you must be open to rewriting your stories upon request by editors. When you move into the big leagues, you’ll come across editors who are very particular about what they want and how they want it written. They won’t hesitate to ask you to rewrite part, or all, of your article, or even write it from a different angle.
Give the editor whatever he or she wants. If this is a paying assignment, it's perfectly reasonable for the editor to ask for rewrites. There’s no point in arguing or letting your ego get in the way. The editor will drop you and find another writer who is easier to work.
Query ALL magazines that you think are appropriate for your stories.
It's okay to write for free at the beginning of your travel writing career. But after you've collected a few online bylines, it's time to use a different approach.
The best way to boost your bylines quickly is using simultaneous submissions when you pitch a story. By using simultaneous submissions, it’s likely that you’ll find one or two editors interested in buying your story. Anyone who doesn't use this approach is missing out on a lot of writing work - so try it. (Read my article on simultaneous submissions if you're unsure about how to do it.)
Once you start getting assignments from editors of higher paying, quality magazines, make sure you keep pitching those editors more stories. Using this strategy, I’ve landed extra assignments from more than half of my editors.
When editors know you and like your work, you’ll find assignments are much easier to land. This is another way that it's important to expand your writing genres because you get to know a lot of editors. With persistence, you’ll eventually become one of the editor’s “go to” writing stable - even for several magazines!
Here are the indicators that you’re ready to graduate to feature writing and higher paying magazines.
Use these guidelines to break out of the non-paying and low-paying writing markets. Remember, a lot of your doubts are simply that - doubts.
The travel writers I coach end up getting published in very respectable print magazines - much to their surprise. All it takes is your willingness to try.
Writing FOB Articles - Are They Worth It?
Getting Published: The Many Ways to Sell Your Articles
Simultaneous Submissions: Strategies for Multiple Acceptances
Why Travel Writers Need a Professional Website
Roy Stevenson is a professional travel writer and the author of www.PitchTravelWrite.com. Over the past ten years, he’s had more than 1000 articles published in 200 magazines, trade and specialty journals, in-flights, on-boards, blogs and websites and has traveled on assignment around the U.S. and to dozens of international destinations.