I don't use Twitter but I do use Facebook and LinkedIn. Other people swear by Instagram or YouTube. It doesn't matter what social media outlet you use. Using social media is important for anyone doing business - no
matter what kind of business you work in. It’s important for travel
In a previous post I gave you an assessment about whether or not social media could help travel writers get assignments. I said it’s rare to receive writing assignments through social media. Editors still prefer the traditional query letter approach.
After I posted that article, one of our readers, Jan Ross, emailed me and agreed she hadn’t received any assignments directly through social media. But she mentioned she’s had plenty of success with social media in other ways, particularly using Twitter.
This intrigued me as I hadn't been able to fathom how I could use Twitter in travel writing. I asked her for an interview to find out how she uses social media and how it helps her as a travel writer.
Jan agreed to the interview and has graciously shared her strategies and opened my eyes to a multitude of possibilities. She’s already got a head start on the rest of us who are still scratching our heads. But after you hear how she does it, you can apply that knowledge as well.
Jan Ross is editor of the popular travel blog, Wanderlust Wonder. She and her husband Tom travel about six months each year, mainly around the U.S.
They’ve been doing this for the past 6 years with many years of part time travel before that. Jan’s travel stories have been published in a variety of print magazines, websites and on her blog.
Here’s our interview. I think you’ll be fascinated by what she has to say.
“I use my own travel blog, www.wanderlustwonder.com. I also use print media, and lots of online web sites for which I write regularly.”
“I use Twitter to publicize any articles and photos on our blog, both at home and when traveling. When traveling, I use it extensively to share photos and information about where we're visiting, eating, and touring.
"Every Friday I post a photo from our travels on our blog, and call it “Photo Friday”. Usually I include just a sentence or two to explain where the photo was taken or something about it. It’s a way to use up the hundreds of photos my husband takes - and a way to get up another post to share with social media.
"We’ve received some trips based on Tom’s photography, for example a cruise in British Columbia when the cruise line, Un-Cruise Adventures, needed photos of a particular itinerary. My husband’s photos are on their web site.
"It's very common for whomever I’m writing about to immediately retweet or favorite the tweets I’m sharing about them. So my name is getting out to hundreds more people.
"I especially like to tweet about what we are eating as we are often comped in restaurants and for food tours so it's nice to publicize for them. Food photos are fun to share!”
“I use Twitter to directly contact any organization I think might be interested in working with us. Most usually after they have begun following me, but sometimes if we are heading to a certain location and want to visit a restaurant, for example, I will contact them this way."
"Once they are following me, I can direct message them to express my interest and I will often get a reply. For example, a real estate company in Florida began following me a while back, probably because I often write about visiting the area."
"When I saw that they represented properties in Destin and some other areas, I direct messaged them to express my interest in working together some time to visit one of their rental properties and write about it. They replied immediately and were interested."
"Coincidentally, I was in the process of planning a trip to Destin so we worked together to arrange a hosted stay in a beautiful property in the Sandestin Resort. We had a gorgeous, four-bedroom house right near the beach, completely comped in exchange for writing about it."
"In the process, I also learned they have a magazine and a new web site so we met and discussed me writing for both, which I will be doing soon.”
“In all honesty, getting organizations of any sort to want to work with you is largely contingent on how you can help them. It's important to have a pretty extensive resume that includes both print and online work as many places still value print.”
“I was encouraged to use LinkedIn by another writer on a press trip so I began using it a while back and have already seen results. I was contacted directly and offered a press trip to Florida which included all my expenses, including airfare. When I specifically asked where they had found me, they told me it was from LinkedIn."
"We also were offered an all expenses paid trip to California by Toyota last year and they said they had found us on social media, including LinkedIn."
"I have not been offered specific writing jobs as a direct result of social media. I mainly use it to share everything I write and to get press trips which result in ideas for articles.”
“Social media is a great way to share what you are doing. If you don't get the word out about what you are writing, who will? It’s also a good way to get press trips, but travel writing requires a lot of work in addition to spending time on social media."
"Pitching ideas is something I am really working on now and hope it will get my work into better and better magazines - which pay more! Writing requires a huge time commitment so I try to get as many ideas and as many stories or articles for a trip as I possibly can.”
Roy Stevenson is a professional travel writer and the author of www.PitchTravelWrite.com. Over the past ten years, he’s had more than 1000 articles published in 200 magazines, trade and specialty journals, in-flights, on-boards, blogs and websites and has traveled on assignment around the U.S. and to dozens of international destinations.