Since I entered the freelance travel writing arena in 2007, I’ve had more than 200 museum stories published in 32 paying print magazines. That’s a whopping 20% of my total number of published articles!
My ten-year museum writing binge started early in my freelance career. I love visiting military museums of all kinds. I’d visit these museums even if I wasn’t writing a story. When I'm on assignment, I get free entry into the museums and private, guided tours!
Museum stories were one of the essential keys to my rapid ascent in freelance travel writing. I’ve sold a lot of museum travel articles. And, I mean A LOT! (If you Google Roy Stevenson + museums, you’ll see a few of them online.)
If you want to break into travel writing and enjoy visiting museums, there’s no reason why you can’t sell museum stories. And you can make some good coin, too.
Museum stories are easy to sell. One of my specialty areas is
military museums. To date, I have 150 published military museum
stories. If you enjoy military topics, there's a market for your
Here are the kinds of stories I wrote so you can get an idea of what topics you can focus on:
Military museums aren’t the only kinds of museums you can write
about. When I realized that my military museum stories were selling
like hot cakes, I quickly moved my travel writing into new areas and
I started selling museum stories in other areas that interested me. Here’s a sample of non-military museums I’ve written about:
These are just a few interesting highlights. To date, I have 56 published museum stories on non-military topics. Obviously, there’s a travel writing market for these kinds of stories.
The first reason museum stories sell so well: museums are staple tourist attractions around the world. No matter where you go, there’s a museum. And, there are museums in the city where you live – so you don’t have to travel far.
Secondly, specialty publications love museum stories. They can’t get enough of them! You can be a “museum writer” for any area of interest.
Finally, it seems that few other travel writers have figured out that there are stories to be sold and money to be made by writing about museums around the world. You can capitalize on this vacuum!
Many publications now consider me their go-to “museum writer” guy. They universally accept my museum article pitches. And my museum stories have been among the easiest I’ve ever sold. They sell with practically no effort.
Many specialty and regional magazines and newspapers have snapped up
my museum pieces. Some have museum columns. Here are a few
publications that have picked up my museum stories:
I’ve also had no difficulty landing museum articles in top shelf heavy hitters like:
Some pay as much as $1/word!
The most obvious perk of museum assignments is using them to qualify for press trips. I’ve used museum assignments to qualify for dozens of press trips around the U.S., and globally.
Museum articles have taken me to 12 states in the U.S. They’ve also landed me in:
Here's an example of a memorable museum press trip. The Belgium National Tourism Board flew me to Brussels and for a week we cruised around Bastogne and the Ardennes Mountains in a private van. We received VIP treatment with a driver, guide, meals, and accomodations. In addition, my assignment was for a U.S. military history magazine and paid top dollar – overall a lucrative trip!
Another perk of museum writing is that you get free entry to museums with your assignments. I’ve saved thousands of Euros and dollars on entrance fees by writing museum stories.
Often, you’ll also receive personal guided tours with the museum curators or directors. This gives you access to specialized knowledge, and frequently you’ll get access to things behind the scenes.
How much you can make from selling museum pieces? There isn’t a single answer to that question.
My payouts have ranged from $75 to $1200 per article. That’s not bad for wandering around a museum for a couple hours with a camera and notebook!
Even better, I’ll often resell the same museum article to two or more magazines. If those magazines are in different countries, I rarely need to change a word! This increases my bottom line with little effort.
Secret #1. Museum stories are not “destination” pieces in the traditional travel writing sense. You must adopt a whole new approach when you’re writing them to jazz them up.
Museums are static displays. Select only the most interesting artifacts to describe. Focus your articles on these artifacts and not on the entire museum.
Secret #2. Make sure that the artifacts you write about will be on permanent display.
If they rotate out to the storage room, don’t make them a focus of your piece. A car buff wants to see the classic car you’re writing about. He’ll be disappointed if it’s not on the gallery floor when he visits the museum.
Secret #3. Museum stories won’t be very interesting if you only write about the static displays. Use quotes from museum directors to spice your story up, and to impart some of the museum’s history.
Quotes from the curator can help with historical context, amusing incidents, and even trivia about the display.
Secret #4. Use plenty of photographs to illustrate your story. Be sure and photograph the reader board, too.
To add visual context and interest, use lots of photos. Take some close-ups of important details, show artifacts displayed creatively, and capture people interacting or engaging with displays.
Secret #5. When writing about museums, write about each gallery in chronological order.
Museums spend a lot of time planning the layout for their museum. Do not jump backwards and forward in time.
Secret #6. If your museum has a permanent display that applies to a specialty topic, remember you can sell “partial” museum stories to specialty magazines.
For example, the Tennessee State Museum in Nashville has several military galleries. I’ve sold articles about these galleries to specialty military magazines.
Secret #7. Be sure to send the draft of your museum story to the museum curator or PR director for fact checking. Then submit the final draft to your magazine editor.
When you submit your finished article to the editor make sure you mention that it has been fact checked by the museum staff. The editor will appreciate knowing this!
Secret #8. If you encounter an interesting museum artifact you want to write about, but which you know very little, consult the museum curator for further information. Ask him or her for facts and quotes. This can even be done via email!
If you’ve had difficulty breaking into travel writing, I heartily recommend you pitch some museum stories. Pitch them to specialty magazines for the best sales results. You just might find it easy – and have better luck selling museum stories when you’re just starting out.
Roy Stevenson is a professional travel writer and the author of www.PitchTravelWrite.com. Over the past ten years, he’s had more than 1000 articles published in 200 magazines, trade and specialty journals, in-flights, on-boards, blogs and websites and has traveled on assignment around the U.S. and to dozens of international destinations.