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PitchTravelWrite Marketing Tips for Travel Writers, Issue #003 -- Sell to International Markets
August 05, 2013

I hope this finds you healthy, happy and traveling to exciting new places.

July was a busy month of travel and I'm still catching my breath. Actually, August isn't much different as I'm on the road most of the month. After I return from Europe I'll be heading up to Alaska for a week, and then east to Boston for the AWAI Ultimate Travel Writers workshop. Hope to see some of you there.

In this newsletter:
- August Marketing Tip: Sell More & Earn More: Think Globally
- Travel Writing Workshop in August (Reminder)
- Ask Roy: Which Magazines Should I Query for Travel in Cuba?

August Marketing Tip:

To Sell More Articles and Make More Money Think Globally

People often ask me how it’s possible to earn a decent income with freelance writing, when many magazines pay so little for articles. One technique that freelancers use, in order to increase their income, is to sell the same story more than once. So it’s important to know how to get paid multiple times for the same article.

How could you do this? One of my favorite ways is to look to the overseas market.

Once I’ve prepared my query letter, I usually send simultaneous queries to editors of magazines in other English speaking countries. It’s all income – whether a writer is paid in US dollars, British pounds, Australian or Canadian dollars. So I look at the opportunities to sell it internationally.

If editors in two different countries want your article, you can sell it to them both at the same time as long as their circulations don’t overlap. You don’t have to wait six months after it’s been published in one country before it can be published in the next. Your article can, theoretically, even be published in the same month in both countries – although this scenario is unlikely.

So you might be wondering, if you sell an article to an editor in the U.K. and the same article to and editor in the U.S., do you need to tell them?

I don’t usually bother. As long as the magazine’s circulation does not overlap, then the editors wouldn’t care anyway. And if the magazines are different genres, they’d care even less.

As an example, I once had an article about preventing skin damage from outdoor sports published in a golfing magazine and a tennis magazine. No one minded – different genres, no overlap.

Is there a time when you cannot sell articles simultaneously? Yes, and it’s very important to understand this part.

First, as mentioned above, you cannot sell articles simultaneously if the circulations of the magazines overlap – whether in the same country or different countries.

Secondly, you cannot sell an article simultaneously anywhere if you sign over “All Rights” to one of the magazines.

Signing over “all rights” means that you will not be able to sell the story to anyone, ever again.

You should never give away “all rights”. It’s unusual in my experience and most editors don’t request it. But always be certain, before signing a contract, that you’re not giving away “all rights”.

Travel Writing Courses

Just a quick reminder: the AWAI Ultimate Travel Writers Workshop is in Boston from August 22-24, 2013. For those of you wanting to get a quick start into launching your travel writing career, this is where I got started and it’s a course I can highly recommend.

As I’ve mentioned in previous newsletters, I’ll be speaking at the workshop this year – so I hope to see you there. Learn more about the Ultimate Travel Writer's Workshop.

Ask Roy

A few weeks ago I added a Contact Form on my website for people to submit their questions. I answer these questions on my “Travel Writing Tips Q&A" page.

Just to give you a sample of the kinds of questions that are coming in, here’s one example:

Q. I’m going to Cuba next month and suspect this might be a great opportunity to write an article that a lot of publications would have interest in running. Do you have any thoughts of which magazines would be best to query?

A. Sounds like a good trip, and yes, I believe Cuba is a great place to write about right now.

To answer your question, I’ve got a few travel writing tips for you.

Deciding which magazines to query depends entirely on what topics you are going to pitch. I would recommend multiple story angles and multiple queries for Cuba because it is just appearing on the travel writing radar.

I'd suggest you do some research on what topics in Cuba interest you and then create a magazine list (I call them distribution lists) for each story angle you intend to write about.

If you intend to write a round-up piece about Cuba, for example, ... click here to continue reading ...

Please share this newsletter with friends, family or anyone who may be interested in travel writing and can benefit from some free marketing information.

That’s all for now.

Until next month, you keep pitching....


Roy Stevenson, Pitch Travel Write

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