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Issue #254: Do You Use these 5 Ways to Market Yourself?
May 13, 2019
|Greetings Fellow Travel Writers and Bloggers!
. . . and WELCOME to all new subscribers! Thanks for joining us.
We saw the museum’s glitziest automobiles, cars with unique provenances, sole remaining cars, and popular American nostalgic classics. Great tour and museum.
We also met for coffee and dinner with travel writing friend Mary Schultz while we were in Denver. Thanks, Mary for your hospitality and coming out in the snow to meet us!
Next on our travel itinerary was Dearborn, Michigan where we were hosted by Visit Detroit. We were hosted for three nights at the Dearborn Inn, the historic hotel built by Henry Ford. He housed the aviators who flew into the nearby air strip. Today the property is owned by Marriott. Thanks Visit Detroit! Your great hospitality was much appreciated!Our Dearborn assignment was the world famous Henry Ford Museum of Innovation. This stellar museum easily rates alongside the Smithsonians. Although there are plenty of cool automobiles for gearheads to drool over, it’s not just a bunch of shiny and gleaming Ford cars. The exhibit included President John F. Kennedy’s limousine and three other presidential limos.
And “The Henry” has far more to offer. It’s a shrine to American inventiveness and ingenuity. It’s all about what America’s greatest minds have created and how they did it.
We toured Buckminster Fuller’s circular Dymaxion House, an excellent exhibit about freedom and liberty over the centuries, American culture through the decades, plus home arts, lighting exhibits, railroad engines, aviation, telephones, and more. If you want a crash course in American culture and creativity, this is the place!
The following day we toured the Piquette Ford Museum where Henry Ford’s first 12,000 Model “T” cars were manufactured. This museum had a unique collection of every Ford model from “A” to “T”.
Next week I’ll fill you in on our final week of travel in the U.S. as we wind down our trip. Hint: it involves a stay in a luxury treehouse in central Ohio.
Until then, keep pitching those stories!
This Week's Featured Post
Five Effective Ways To Market Yourself
Marketing yourself is the one skill you must have to be successful in travel writing.
Most aspiring travel writers believe that being a good writer is what determines their ultimate success in this game. It’s true you need to be a good writer to be successful. But writing talent alone won’t make you a success.
Successful freelance writers who make a living in this business all have one thing in common: they’re good at marketing. The first thing you need to be good at is selling (marketing) your story idea to whoever might be interested in buying it. It’s the most important way you need to market yourself. But it’s not the whole story.
Successful freelance writers also are good at keeping their name out there in front of the media, the public and even their peers. They are constantly reminding people about what they have to offer.
As a freelancer, you are marketing yourself wherever you are, all the time. Even if you’re doing it poorly, you’re giving someone an impression about you. You want to give a good impression, of course, and that’s what this article is about.
Here are five tips about marketing yourself while you’re out in public, on the road, on a press trip, or anywhere outside your office.
Upcoming PostsMay 20: Travel Shows: They're Not Just for Tourists
May 27: Guided Tours: Why They Can be Good for Travel Writers
June 3: Little Known Travel Writing Myths
June 10: The Continuing Success of Pam & Gary Baker
Pitch Travel Write: Most Popular Links for Productivity and Writing Goals
Six Ways to Increase Your Productivity
Increase Your Productivity & Take Control of Your Time
Travel Writing Mistakes and How to Avoid Them
Launch Your Travel Writing Business Fast
Inspirational Travel Quote of the Week
RESOURCES FOR TRAVEL WRITERS
Featured Book of the Month: The Complete Guide to Marketing and Selling Your Travel ArticlesIf you can’t sell your travel stories, you don’t get to write them. This book shows you EVERYTHING you need to know about selling your travel articles.
My manual, The Complete Guide to Marketing and Selling Your Travel Articles, tells you how to select salable story ideas, how to write first class query letters, how to pitch your ideas the right way, how to find magazines that will be interested in buying your story, and how you can start selling your travel articles to magazines immediately and reap the fantastic travel benefits.
Professional travel writer Mike Gerrard says: “I bought this book direct from the author's website and even though I'm a full-time travel writer myself, I learned a heck of a lot from it. We all have our weak spots, and mine is definitely pitching and writing query letters.
This book pushed me into action, showed me lots of the author's own query letters that worked, and has now given me a 'to do' list for pitches I want to send. Just reading it reminded me of trips I've done in the last year or two that I could sell more pieces from, and also stuff that's on my own doorstep that I could and should be pitching.
Whether you're a professional or a complete beginner, I highly recommend this book.”
Here’s professional travel writer, Chris Backe’s, review: “Roy is a machine – at least, that’s the only conclusion I have come up with. Having written for over 200 magazines (and reaching the 100 mark in 25 months), you would expect him to have a well-oiled machine and strong sense of process to keep things running. And you’d be right – his six-step ‘chain-link’ process is made out to be intentionally simple and easy to follow. That said, pitching, researching, and collecting good information still requires a fair bit of hard work, and the book offers no shortcuts. The specifics focus around coming up with good ideas, the correct questions to ask, finding the right publications for your ideas.
Creating distribution lists (one for each genre) makes pitching easier, while he encourages no fewer than 17 “essential elements” of a good query letter. Parts of these will sound old-fashioned to the younger set, (“no pictographs of inkwells, suitcases… smileys, [or] pink fonts…”), but will distinguish you as a professional. Chapter eight gets into some of the terminology used as rights go, along with the delightful problem of how to handle multiple acceptances.
My biggest critique is that the notion of going to a large bookstore and perusing print magazines or requesting ‘comp’ paper magazines (or worse, carrying a two-inch thick ‘Writer’s Market’ around the world!) is difficult for most digital nomads. He helpfully offers up the many websites offering solid resources, along with a treasure trove of ideas I hadn’t thought of. Traveling does give you more opportunities to spot worthy magazines, of course.
At $99 it’s
far from the cheapest set of information out there – but getting your first night in, say, a four-star hotel room in Europe means the book has already paid for itself. Highly recommended."
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We value you more than you can know. Our goal is to help you break into travel writing, get paid for it, and land some cool press trips and free travel.
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That's all for this week.
Until next week, just keep pitching!
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