|Back to Back Issues Page|
PitchTravelWrite.com Issue #005 -- Clinch More Assignments with Your Website
October 07, 2013
Summer is over and fall is here. The days are getting shorter and it's a good time to dig into some of those things you've been procrastinating - like launching your writers website.
In this newsletter:
October Marketing Tip:
Clinch More Assignments with Your WebsitePractically everyone these days needs a website, and this is especially important for freelance writers.
Your writers website is meant to impress editors who may be interested in buying your stories. And it’s a marketing tool to help editors decide to hire you.
As a freelance writer, you are frequently contacting editors who have never heard of you, and your website serves the purpose of introducing them to you and your work. It’s your online resume and writing portfolio.
You want to have a professional website design that assures editors that you are a prolific and professional travel writer. And you want to give them concrete evidence that you know how to write quality stories, that you deliver on time and that you’re easy to work with.
Here are four ways to use your writers website as a marketing tool:
1. Show samples of your work along with the magazines that published your story.
Showing samples of your work and a variety of publications that have published your stories convinces editors that you’re a seasoned writer. In your query letters you can refer editors to your website for samples of your work instead of sending clips.
2. Post enough articles to show that you get published consistently over time.
Editors want to know that you are an active writer and still getting published. Be sure to show them by keeping your website up-to-date with new articles. This means you will need to update your website from time to time – maybe every month or two. Add new articles and occasionally take down old ones that no longer represent your work.
3. Use navigation buttons to indicate special niches.
You want your website to be simple to use and easy to navigate. Separate each niche or writing genre with separate navigation buttons.
For example, I have specialty areas for “Northwest Travel” and “Wine, Beer and Food” on my writers website (www.roy-stevenson.com). And I have a separate navigation button for each niche where my work is published, so there are several buttons – clearly defined and easy to navigate. Make it as easy as possible for editors to find the niche they need to see.
4. Collect and publish testimonials from editors who have published your work.
Of all the marketing tips, this one is most important. It’s your ace in the hole.
The overall effect of testimonials shows evidence of your good standing with editors you’ve worked with. It proves your travel writing background and credentials in the words of other professionals.
Name the navigation button clearly. Mine says “Editor’s Comments”. Because I publish the editors name and publication along with their comments, it carries a lot of weight with any editor who is thinking about hiring me to do some work.
Many editors and tourist agency professionals have commented positively about this section on my website. It has often made all the difference when assigning stories or inviting me on press trips.
Do these four things and your website will be a great deal clincher!
I’ve just published a full article about why freelance writers need a professional website. You can read the entire article here….
Travel Benefits for Freelance WritersTravel writers with a few published articles can enjoy the benefits of being invited on press trips or being hosted by tourists agencies wanting to show you the cultural and culinary delights of their region.
If you don’t know how to go about getting press trips and other comps to assist you in your travels, you might be interested in my “Free and Low Cost Travel” white paper. It tells you everything you need to know to tap into travel benefits for free travel, or to reduce your travel expenses significantly.
Travel Writing Home Study CourseBack in 2007 when I attended the live AWAI Ultimate Travel Writer’s Workshop, I purchased a companion program to use as a reference after the workshop. For the first couple years of my travel writing, I used this as my reference to guide me and keep me on track.
If you’re just getting started, you’ll find it has all the foundation material needed to move you in the right direction and start selling your stories. You can learn more about The Ultimate Travel Writer’s Program here …
Please share this newsletter with friends, family or anyone who may be interested in travel writing and can benefit from some free marketing information.
That’s all for now.
Until next month, you keep pitching....
Please note: Some products mentioned in this e-zine may result in my receiving a small referral fee if you decide to purchase the product. I only recommend products and services that I believe are high quality and can help you be more successful as a freelance writer. Please let me know if you have any questions.
|Back to Back Issues Page|