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Issue #22 - Earn More the Easy Way: Repurposing Your Articles
July 28, 2014
If you’re anywhere near Portland, Oregon, this weekend (August 1-3), consider attending the Willamette Writer’s Conference at the Lloyd Center Doubletree Hotel. The organizers tell me they’re expecting 1100 writers and aspiring writers, which makes it one of the largest in the country.
Although primarily aimed at dewy-eyed beginners who want to write the ‘Great American Novel’, the conference offers numerous quality presentations about freelance writing and travel writing, including two by yours truly.
I’ll be talking about why aspiring novelists should start by writing for magazines and how you can get 800 bylines in six years, as I have done. Links to my topics are below:
I’m a big believer in spending a little money to attend workshops and conferences where you stand to gain something. Whether you improve your writing skills, meet magazine editors, network with kindred souls, or just get pumped up about the fine art of writing, it’s money well spent.
Don’t deprive yourself of these opportunities! I have yet to attend a writer’s conference where I haven’t cut some deals that have benefitted me financially, offered me press trips, or at the very least, met people who have inspired me or helped boost my writing career.
I’m looking forward to seeing some of you in Portland - be sure and track me down and introduce yourselves!
And just a reminder, it’s not too late to sign up for the Ultimate Travel Writer’s Workshop in San Diego. You can save $200 by registering at this link.
In this issue we step it up a notch and discuss re-purposing your articles. In other words, taking stories you’ve already created and turning them into something a little different.
The world is trying every day to become greener - why not do it with your articles, too?
July 28 Marketing Tips:
Earn More by Repurposing Your Articles
Repurposing has become popular lately with everyone wanting to be “green”. In some cases repurposing means using an item for a different purpose, without making any alterations.
In other cases, repurposing means altering an item to make it suitable for a different use.
You might be wondering what this has to do with freelance writing. I’d like to share a few ideas of how you can repurpose your articles. Some of the ideas have to do with using the article as is, but for a different purpose. Other ideas involve making a few changes.
Repurposing your articles may not be “green” in the sense that you’ll be saving the environment, but you will be saving yourself lots of time – and opening up new ways to earn money from words you’ve already written.
Here are a few ways to do it:
The first and easiest way to repurpose your articles is by selling reprints. Most freelance writers are already familiar with selling reprints.
But you can step it up a notch beyond just selling reprints. I resell articles with a process that I call “archive sales”. It’s essentially a more efficient way of reselling articles.
If you write in a specific niche and have become an expert in that niche, this works really well. It’s easiest to explain with an example:
Because I write in a variety of genres, I’ve built up an inventory of articles in certain genres. One of those genres is “running and fitness”.
When I’ve developed a sizeable inventory of articles on running topics, I send an email solicitation out to my list of running magazine editors asking if they’d like the complete set of articles.
Here’s the email template of the letter I send out:
Please share this e-zine with friends, family or anyone who may be interested in travel writing and can benefit from some free marketing and travel writing information.
That’s all for now.
Until next time, you keep pitching....
Please note: Some products mentioned in this e-zine may result in my receiving a small referral fee if you decide to purchase the product. I only recommend products and services that I believe are high quality and can help you be more successful as a freelance writer. Please let me know if you have any questions.
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